Improve, Modernize, Optimize!
Barkev's is a very well known and established jewelry designer based in Los Angeles, California. With unique engagement ring designs that range from simple and all the way to extravagant, couples who are about to take the plunge are bound to find a truly memorable ring.
As a project lead, my job was to analyze the website and find ways to improve it both visually and technically. This process required major research and restructuring to garner more sales and improve customer satisfaction.
A few of the hard questions that I had to answer were: What is customer satisfaction? How can we make the user experience more friendly? How can we convert browsers into interested customers?
Starting from the lowest level, I began to critically analyze every single page to find ways to improve the overall ease of use and visual quality, with a focus on simplicity to encourage fast turnarounds.
- A/B Testing
- Data Maintenance
- Responsive Design
- Feature Upgrades